Tactile, connectable to the Internet and high definition. These three words have come back very often on the list of Father Christmas in 2009. In all stores and all the merchant websites, the trend is the same: the gifts are of high technology.
Tactile, connectable to the Internet and high definition. These three words have come back very often on the list of Father Christmas in 2009. In all stores and all the merchant websites, the trend is the same: the gifts are of high technology.
Primary characteristic: they are useful for the camera to external hard drive via the smartphone and the netbook. They will also play as the iPod or the Flip camera. But they are mostly very like the classic game console, traditional Christmas gift that prances still leading in sales. Side idea, time is not innovation. The brands offer products that are more efficient and affordable, but without much novelty. The Christmas shopping focus on the values safe and well known to the general public (the iPhone). "By purchasing these products, the French offered a chance to dream," said Francois Klipfel, Director General of the marketing research institute GFK
But dreaming is always a cost. And for technology products, the bill may be salted. This is the great paradox of 2009: the cost of the average basket of goods purchased technology should fall by about 10% over 2008, according to GFK. Pus usually, 43% of French have cut their spending according to an Ipsos. But for Francois Klipfel, this should not dampen enthusiasm. "People are willing to spend twice the price of a classic Christmas gift for that dream."
To solve this equation, however, many choose the net. "The difference between the median and the internet won first prize after a comparison site highlights a 20%. It's always interesting because there are promotions, opportunities, "says Therese Torris, director of content for the price comparison site Twenga. "People are buying heavily on the net. On 1st November, the traffic on some sites by category of product has increased by over 100%.
For latecomers, so here is a small passage stars magazine presents this Christmas 2009: